Most companies are betting that reps who focus on building stronger customer relationships will rebuild sales.
They’re wrong—here’s why.
大部分的公司相信業務如果著重跟顧客建立很強的關係,會恢復銷售。
但是這是錯的,以下就是為什麼?
在經濟不景氣的時候,會特別好奇哪種型業務會勝出?這是the Sales Executive Council 所作的研究,調查全球超過30多個國家的450個業務經理,將這些業務的策略歸成五類,引用天下雜誌對五類型的中文翻譯:
- The Hard Worker—always willing to go the extra mile. He is self motivated and does not give up easily. He seeks out feedback and tries to identify opportunities for improvement.
苦幹實幹型:總是願意多努力一些,自我驅力足,不輕易放棄。他尋求回饋,並且試著找出可以改進的機會。 - The Challenger—the debater on the team. He has a deep understanding of the customer’s business and isn’t afraid to share his views, even if they are different. He is assertive in dealing with internal and external stakeholders, tending to push people out of their comfort zone.
挑戰型:是team中的好辯者。他對於客戶生意有深度瞭解,並且不畏說出自己的觀點,即使所說的跟人不同。他很積極的處理對內以及對外的關係人,傾向將人推出舒適圈。 - The Relationship Builder—focused on serving the customer. He is adept at building and nurturing customer relationships by being highly accessible to customers and responsive to their specific needs.
關係至上型:著在在服務顧客。他藉由讓顧客隨時可以找到以及照顧顧客的特殊需求,來善於建立並維繫與顧客的關係。 - The Lone Wolf—self-confident, follows his own instincts instead of the rules.
孤狼型(獨來獨往):自信,依照自己的直覺非規則做事。 - The Problem Solver—detail oriented, reliable, and naturally drawn to solving client issues. He excels at handling the post-sale service issues that can harm a client relationship.
問題解決型:注重細節、可靠、並且很自然地會去解決客戶問題。他很擅長處理棘手的售後服務(會傷害顧客關係的問題)。
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